You can find material on the announcement here: PM Four Points Flex in Koblenz
The Chocolate on the Pillow Group (COTP) is bringing a new hotel brand to Germany for the first time with today's opening of the Four Points Flex by Sheraton Bochum. The former GHOTEL hotel & living Bochum will be the first hotel of the Four Points Flex by Sheraton brand to open its doors in Germany following a comprehensive realignment. With this rebranding, COTP is setting an important milestone in its strategy and further expanding its long-standing partnership with Marriott International. The hotel in Bochum is the first of a total of six hotels operated by the white label hotel operator that are being converted from the GHOTEL hotel & living brand to Four Points Flex by Sheraton as part of a strategic realignment.
COTP is investing a total of 10 million euros in the transformation of the six locations. In addition to a comprehensive modernization of the hotel facilities, there is a particular focus on digitalization: new systems are intended to optimize processes, increase efficiency and thus improve the guest experience, the employee experience and profitability. The opening of the Four Points Flex by Sheraton Bochum marks the start of the transformation of the other five locations. The realignment should be completed by 2026 – with the aim of offering guests a modern, high-quality and comfortable hotel experience at all locations.
You can find material on the announcement here: PM Four Points Flex in Koblenz
The Chocolate on the Pillow Group stands for a portfolio of over 20 hotels in the DACH region. With over 750 employees, the Group operates hotels under the brands of the international hotel operators Accor (Novotel, Mercure, ibis Styles, ibis, ibis budget, TRIBE, the hoxton), Marriott (Moxy, Four Points Flex by Sheraton) and Intercontinental (Holiday Inn, Holiday Inn Express). Founded in 1994, the hotel group, most recently known as the GHOTEL Group, has set itself the task of setting new standards for hospitality with state-of-the-art hospitality concepts and aims to revolutionize the way hotels are managed. As an expert partner for institutional investors, private investors and joint ventures, The Chocolate on the Pillow Group, in close cooperation with Art-Invest Real Estate and the Zech Group, covers the entire value chain from hotel construction, planning and realization to hotel operation
