There is another way to be eco – blue. The concept of blue ecology focuses on creativity, technology and the power of sustainable action. The ecological footprint – the negative effects of human consumption – is replaced by the ecological handprint. This symbolizes taking action and focuses on the resulting positive effects of sustainable action: the improvement of quality of life and the recovery of ecosystems.
As there are still no clear measurement criteria for the ecological handprint, we are developing a concept that can systematically demonstrate the benefits of sustainability and sustainable accommodation. In this way, we are creating accommodation, jobs and investments with a strong character and a secure future for guests, employees and stakeholders.
