You can find press materials here: PM Berlin
With the completion of the model rooms and the finalized brand identity, it becomes clear for the first time what the hotel will feel like in the future: bright, warm, unpretentious, and attentive to every detail. DASEYN is not a hotel that merely uses Berlin as a backdrop. It takes the place where it stands seriously. Fischerinsel, once defined by water, community, and neighborliness, becomes the starting point for a hotel concept that reimagines arrival: not as a check-in, but as a feeling.
There are places in Berlin where the city grows quieter for a moment. Fischerinsel is one such place. Nestled between the banks of the Spree, historic landmarks, Museum Island, Alexanderplatz, and the political center, the DASEYN Berlin Fischerinsel is a new city hotel that brings together urban life, tranquility, design, and genuine hospitality.
Under the tagline “On the Spree. Right in the Moment,” DASEYN encapsulates its promise to guests: a central location without the hustle and bustle of the big city, high-quality design without feeling aloof, and service without the pretense. Guests staying here have Berlin right on their doorstep and, at the same time, a retreat that offers space. For business travelers, this means: focused work, a good night’s sleep, and quick access to anywhere. For conference attendees: short distances, a high-quality environment, and breaks that are truly restorative. For visitors to Berlin: Museum Island, Alexanderplatz, the Nikolaiviertel, the banks of the Spree, and neighborhood experiences right nearby—and in the evening, a place you’ll be happy to return to.
“With DASEYN, Berlin is getting much more than just a new hotel,”says Maria-Magdalena Brandt-Haberzettel, managing director of forum hotel fischerinsel GmbH. “We’re creating a place that offers guests what many are looking for in a city like Berlin: proximity to the city and a break from its fast pace. DASEYN combines tranquility, refined aesthetics, warm hospitality, and a location that could hardly be better. Our goal is to create a hotel that doesn’t have to be loud to leave a lasting impression. .”
The name DASEYN says it all. It stands for being there, arriving, and being present. The “Y” gives the name a sense of independence and a subtle historical depth. From this idea emerges a hotel that doesn’t merely assert a certain ethos, but brings it to life: through a warm welcome, clear wayfinding, thoughtfully designed rooms, authentic cuisine, and public spaces that facilitate encounters without imposing them.
The interior design visibly reflects this philosophy. Warm terracotta tones, light mineral surfaces, natural materials, herringbone parquet, custom-built fixtures, and subtle lighting create an atmosphere that feels both urban and cozy. The rooms are designed as sanctuaries: light wood, soft fabrics, pleasant textures, and clear functionality. Everything is designed to make guests’ stays as comfortable as possible—from focused work at the desk to a relaxing return after a long day in the city.
Culinary-wise, DASEYN is also set to become a place where guests and the neighborhood come together. The plan is to offer dining that reinterprets Berlin tradition in a contemporary way: authentic, accessible, high-quality, and with an appreciation for its origins. From breakfast to simple daily specials to evening dining at the bar and tables, the culinary offerings will reflect the character of the venue: not overly staged, but hospitable, open, and imbued with the spirit of Berlin.
The Marktmeister will be a special focal point of the establishment: reception, bar, and host counter all in one. Here, your stay begins not with formalities, but with a genuine welcome, a cup of coffee, a tip for the evening, or—later on—a drink. The Marktmeister embodies everything that makes DASEYN special: service, guidance, social interaction, and a touch of that neighborhood vibe.
“DASEYN combines an exceptional location, a strong brand concept, and a sustainable business model,”says Erik Florvaag, CEO and Managing Partner of The Chocolate on the Pillow Group. “Berlin is a key growth market for us. We are delighted to be partnering with forum hotel fischerinsel GmbH to develop a hotel that offers guests genuine added value: tranquility in the heart of the city, quality and sophistication without pretension, and hospitality with character. .”
HARRE INTERIORS is responsible for the interior design. The Hotel Marketing Group helped develop the brand strategy. Brandnamic shapes the corporate design, digital brand experience, and website. Baierl & Demmelhuber is carrying out the construction work based on HARRE INTERIORS’ interior design plans.
Further details regarding the opening and availability will be announced at a later date. For a sneak peek, visit: www.hotel-daseyn.com
You can find press materials here: PM Berlin
The Chocolate on the Pillow Group (COTP) operates a portfolio of 30 hotels in the DACH region. With approximately 800 employees, the group operates hotels under the brands of international hotel operators Accor (Novotel, Mercure, ibis Styles, ibis, ibis budget, TRIBE, the hoxton), Marriott (Moxy, Four Points Flex by Sheraton, TRIBUTE Portfolio), and Intercontinental (Holiday Inn, Holiday Inn Express). Founded in 1994 and most recently operating under the name GHOTEL Group, the hotel group has made it its mission to set new standards for hospitality with state-of-the-art hospitality concepts and aims to revolutionize the way hotels are managed. As a trusted partner for institutional investors, private investors, and joint ventures, The Chocolate on the Pillow Group—in close collaboration with Art-Invest Real Estate and the Zech Group—covers the entire value chain, from hotel construction through planning and implementation to hotel operations.
forum hotel fischerinsel GmbH is a wholly owned subsidiary of dbb forum berlin GmbH, founded in 2025, and the operator of the Stadthotel DASEYN Berlin Fischerinsel. With a contemporary hotel and service concept, forum hotel fischerinsel GmbH combines modern hospitality, professional operations, and a clear urban identity.
dbb forum berlin GmbH is a renowned convention and conference center in the heart of the capital and has been one of Berlin’s leading venues for political and social events for a quarter of a century. The main venue on the internationally renowned Friedrichstraße will celebrate its 25th anniversary in 2026 and is known for professional event organization, reliable infrastructure, a commitment to sustainability, and a clear commitment to quality. The venue offers 1,300 m² of flexibly usable, timelessly designed event spaces, equipped with modern media technology and comprehensive services for meetings, conventions, and conferences, as well as a variety of in-person and hybrid formats for up to 600 participants.
The Hotel Marketing Group is supporting the project in the areas of brand strategy, mission statement development, creative execution, experience design, and the communication and market launch phases. In the project documentation, it is described as the lead brand and concept agency; its scope of services ranges from storyline development and naming to guest experience design, architectural briefings, and brand monitoring. The company is headquartered in Munich.
Harre Interiors Berlin Studio develops custom concepts for international projects in the hospitality, office, retail, and residential sectors. Drawing on expertise in interior architecture, strategic design, and brand development, the studio creates spaces with a distinct identity that strengthen brands and build long-term value.
